POSCO CI & Brand

POSCO CI & Brand

Corporate Word Mark

The balanced arrangement of five alphabetical letters of POSCO, with 'S' in the center, symbolically represents the corporate philosophy that aims for the balance of inside and outside, together with harmony. The concentric letters reflect the future image of POSCO that actively handles the external environment and sustains permanent development through constant innovation.

코퍼리트 워드마크1
코퍼리트 워드마크2

Word Mark Clear Space

Basic space regulations

The provisions are all practical use to be applied.

Confined space regulations

The provisions are all practical use to be applied.

Graphic Motif

Graphic Mofif examples
Examples
Practical use regulations

Color System

Main Color

POSCO BLUE, soft blue color, helps to express POSCO, a company that is rich in cutting-edge technology and environmentally-friendly values.

Sub Color

Provision of Background Color Application A

When there is a background (Full Color)
When there is a background (Black & White)

Provision of Background Color Application B

Incorrect Usage

POSCO creates a sense of unity among members of its company and aims for amplifying the brand value of 'trust' by using a consistent visual image among its 20 companies in Korea and 80 group affiliates overseas.